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Case Studies


 

Nautical cooler Nautical Cooler

Industry:  Services

Product use:  Business Gifts

Promotion:  This marine-inspired cooler was given by an international cruise line to premier guests as a thank you for their patronage. The cooler was left in each guest cabin, filled with beverages, snacks and beach essentials. Highly visible on the ship during the cruise, the cooler has become a gift shop staple.  

 


 

Swirl grocery tote

Swirl Grocery Tote

Industry:  Retail

Product use:  Generate Sales Leads & Responses

Promotion:  A specialty food shop was looking for an under $5 customer giveaway for the grand opening of their new store location. This fun and colorful grocery tote was handed out to the first 200 customers who made a purchase over $50, and included discount coupons to help encourage future visits. 


Peekaboo Purse

Peekaboo Purse

Industry:  Retail

Product use:  Brand Awareness

Promotion:  This unique bag was a great choice for launching a new cosmetics line in department stores and specialty boutiques throughout the country. The promotion was paired with celebrity magazines and billboard ads throughout key major markets. Over 250,000 totes were handed out over a two-week period, and sales of the new line exceeded the original goal by 10%.


Oversized cooler

Oversized Cooler

Industry:  Food & Tobacco

Product use:  Brand Awareness

Promotion:  A major beverage company used this all-purpose cooler to help increase brand awareness for their products among the youth/college market. The coolers were distributed to colleges around the country filled with six beverage brands. The students enjoyed sampling the beverages and using the coolers around campus, which helped to increase exposure for the brand. 


Laminated grocery tote

Laminated Grocery Tote

Industry:  Retail

Product use:  Brand Awareness

Promotion:  A large supermarket chain used this laminated tote as part of an in-store promotion to celebrate Earth Day. Shoppers spending $50 or more received their groceries inside the tote, which was decorated with the shop’s logo using eco-friendly ink. The campaign helped to extend brand awareness while promoting environmentally-conscious shopping excursions in the future. 


Grill Apron Kit

Grill Apron Kit

Industry:  Services

Product use:  Brand Awareness

Promotion:  This unique Apron Kit was given out to patrons of a recently renovated BBQ rib restaurant. The first 100 customers received the item, along with homemade barbecue sauce, cornbread mix, and a package of spice rub, which enhanced the “welcome back” atmosphere the restaurant was aiming for.


Organic Zippered Tote

Organic Zippered Tote

Industry:  Services

Product use:  Tradeshows

Promotion:  A local chamber of commerce used this organic cotton tote as a giveaway at their “Green Works” Convention. The bag was given to commercial attendees that were looking for ways to make their workplace more earth-friendly. The bag was filled with literature to help educate participants on incentives for becoming an eco-conscious workplace, along with information on local community programs and other tips to promote a more “green” environment.


Ladies' Messenger

Ladies Messenger Bag

Industry:  Retail

Product use:  Employee Recognition

Promotion:  

A major skin care retailer chose this stylish messenger bag as an incentive gift for its sales consultants. The trendy, retail-inspired bag was the perfect choice for the predominantly female sales staff, as it reflected both the company’s modern image and the customers’ style. Each consultant who reached $500K in sales received the bag.


  

Case Studies: Floral Carry Bin

Floral Carry Bin

Industry:  Services

Product use:  Brand awareness

Promotion:  This inspired carryall was designed for a local gardening club. Upon joining the club, each member received a carry bin for transporting gardening tools to weekly meetings. It also came in handy back home when working in the garden and picking fresh fruits and vegetables.

 




Case Studies: Collapsible Laundry Bag Collapsible Laundry Bag

Industry:  Retail

Product use:  Generate Sales Leads & Responses

Promotion:  This innovative giveaway was designed for a major supermarket chain as a gift with purchase of 3 or more environmentally-safe cleaning products. The promotion helped to generate sales of the green product line, and customers liked the bag’s collapsibility for easy transport and storage.

 




Case Studies: Recycled Vertical Portfolio Recycled Vertical Portfolio

Industry:  Communications

Product use:  Business Gifts

Promotion:  To underscore its environmental commitment, a telecommunications company sought an earth-friendly gift for its sales reps. This sleekly designed recycled portfolio—made of 51% recycled materials—was the ideal choice to promote their message while rewarding staff.

 




Case Studies: Quilted Tote Quilted Tote

Industry:  Computers & Electronics

Product use:  Sales Meeting

Promotion:  This quilted tote was designed for a high-tech company who sought a distinctive giveaway during its annual sales meeting in Boulder, Colorado. A perfect match for the cold-climate destination, the tote features a rugged exterior with an overstated, yet playful zipper feature.

 




Case Studies: Classic Leather Notebook Classic Leather Notebook

Industry:  Finance

Product use:  Tradeshow

Promotion:  This classic leather notebook was designed for the sales staff of a major financial institution for use at an industry tradeshow. The notebook, which included a pen, pen holder, writing pad and wrap closure, was perfect for taking notes and collecting business cards on the show floor.

 




Case Studies: Insulated Lunch Tote Insulated Lunch Tote

Industry:  Food & Tobacco

Product use:  Employee Reward

Promotion:  This insulated lunch tote made a great giveaway for a large food and beverage company’s annual picnic. Employees were proud to show off their company’s logo on the versatile cooler, which could be put to use when transporting lunch and snacks to work, sporting events or the beach.

 




Case Studies: Custom Cargo Box Custom Cargo Box

Industry:  Auto & Aerospace

Product use:  Business Gifts

Promotion:  An automotive company chose a modified version of the Medium Cargo Box (Gemline item #8644) as a gift to customers who bought a set of tires at their retail dealerships. A great item for storing car-related essentials, it was a memorable and industry-related way to say thank you.




Case Studies: Custom Packaging Tote Custom Packaging Tote

Industry:  Retail

Product use:  Generate Sales Leads & Responses

Promotion:  This custom carrier was used to launch a new hair care line in salons throughout the country. The tote’s slim shape and lime green color accents perfectly showcased the vibrant packaging of the new product line.

 




Case Studies: Youth Beach Towel Youth Beach Towel

Industry:  Education

Product use:  Gift/Reward

Promotion:  A summer camp program decided to give each of its campers a custom-designed beach towel. The graphics reinforced the fire safety message campers learned during the program, and they were delighted to the put the towels to immediate use.

 




Case Studies: Flower Petal Purse Flower Petal Purses

Industry:  Publishing

Product use:  Generate Sales Leads & Responses

Promotion:  These fun and whimsical purses were designed for a publishing company to help launch a new book series.  Targeting the pre-teen market, the promotion featured the purse as a gift with purchase of a 3-book gift set.

 




Case Studies: Hydro Pack Sport Bag Hydro Pack Sport Bag

Industry:  Auto & Aerospace

Product use:  Generate Sales Leads & Responses

Promotion:  Designed for a major automobile company, the Hydro Pack Sport Bag was used in the promotion of a brand new SUV.  The rugged, waterproof sport bag was mailed to past customers along with literature to help generate interest in the new model.  As a result of the campaign, 40% of the recipients came in for a test drive, and 10% bought or leased the new SUV.

 




Case Studies: Tech Backpack Tech Backpack

Industry:  Auto & Aerospace

Product use:  Brand Awareness

Promotion:  Developed to increase brand awareness for a new line of scooters, this tech backpack was given as a gift with purchase.  Custom designed to fit onto the back of the new scooter, the pack features a hidden, retractable helmet holder, hidden reflective rain shield, interior organizer and sunglasses holder.

 




Case Studies: Camo Cooler Camo Cooler

Industry:  Construction

Product use:  Employee Reward

Promotion:  This camo cooler was designed for a large construction company as a gift for employees during their annual summer outing.  The rugged design, large interior and extra thick insulation was perfect for workers to use each day on the job site.

 




Case Studies: Neck Pillow Neck Pillow

Industry:  Healthcare

Product use:  Tradeshows

Promotion:  This soft-to-the-touch neck pillow was created for a large pharmaceutical company to promote the launch of a new drug.  Used as a tradeshow giveaway, the pillow features spandex nylon fabric filled with microbeads, along with a custom carrying case for travel.

 




Case Studies: Cat House Cat House

Industry:  Healthcare

Product use:  Business Gift

Promotion:  This cozy cat house was designed for the grand opening of a new animal hospital as a gift for new patients.  The house features a zip-around retractable door flap and top carrying handle for easy transport.

 




Case Studies: Encompass Writing Pad Encompass Writing Pad

Industry:  Entertainment

Product use:  Sales Meeting

Promotion:  This multi-decoration padfolio was created for a television network as a gift to participants during a national sales meeting.  The 12-screenprint technique represented all of the shows in the network’s lineup, a process that could not be achieved domestically.